Social Media Engagement Calculator.

Understanding Engagement Rates

Engagement rate is one of the most critical metrics for creators and brands. It measures how effectively you connect with your audience, going beyond simple follower counts.

How the Calculation Works

Our tool uses the standard formula: ((Likes + Comments) / Followers) * 100. This gives you a clear percentage of how many of your followers are actively interacting with your posts.

What is a Good Engagement Rate?

• Under 1%: Low engagement. Consider refining your content strategy.
• 1% - 3%: Average engagement. This is the industry standard for most creators.
• 3% - 6%: High engagement. You have a very loyal and active community.
• Above 6%: Exceptional! You are an outlier with viral potential.